Winter is here and along with it comes flu season, weather delays and all the extra commitments that go along with the holidays. It is no surprise to hear that winter can affect how a business is run, creating distractions by hindering projects, delaying deadlines, and impacting overall communication. So, just like many people who get their annual their flu shots, winterize their vehicles and request time off for holiday fun, now is the time to make sure that winter doesn’t freeze your business this season.  

If you or anyone you work with is feeling sick, they should stay home to keep from spreading illnesses. Office environments can be havens for airborne illnesses like colds and flu. Charles Gerba, a professor of microbiology at the University of Arizona, found in his study that after four hours, bacteria on the front door knob at an 80-person office spread to about 50 percent of commonly touched areas (like the centrally-located coffee pot). Ew. So do everyone a favor and stay home – where thanks to technology, you can still be productive! Consider using video conferencing or simple phone-only conference calls to continue conducting business from home. These are also great tools to use to avoid having people drive in inclement weather just to attend a face-to-face meeting.

If you’re lucky enough to have a support team to lend a hand (like Vernon Account Executives do) lean on them to assist with product research, pricing, order follow-up or even working with customers on your behalf. Having others to rely on can be reassuring when you’re not feeling your best or when the weather isn’t cooperating with your sales plans.

In regards to bad weather, there is some data supporting the notion that bad weather can actually make us more productive.  It might sound crazy, but unpleasant weather is thought to improve concentration and productivity, in part because a rainy day or snowy day kills the potential for leisure time outdoors. Of course, that makes perfect sense – if we aren’t distracted by the sunny possibilities outside our window, we’re able to focus on the business at hand.  

Rather than try to hunker down and wait out the winter, you can keep your business moving even when bad weather and runny noses try to slow you down.  

The Vernon Company is recognized as one of the largest and most successful promotional product firms in North America. Founded in 1902 by F.L. Vernon, we serve more than 40,000 customers from our Newton, Iowa corporate headquarters.

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