What it means to be a Leader

What does it mean to you to be a good leader? Everyone has a different leadership style, usually ones that we have learned or the ones we respond best to. What is the right style for you? What style do you respond to the best? In my opinion, being a leader is not a title, and trust me there have been many managers that I have had that were not leaders. They were more of a driver, cracking a whip and telling others what to do without showing how or leading the way. They would often sit in their offices checking the numbers and would come out when you did something they deemed good and give you praise, only to remind you in the next sentence that you are only as good as your last deal. Does that sound familiar?

I learned a long time ago that I respond better to someone who will go out, roll up their sleeves, and do the dirty work with me. Someone that finds the way to motivate his or her team and is always is there to keep that motivation going. I remember my first “boss” who did this. Howard Toole, CEO of Rome Radio Partners in Rome, GA, is a mentor of mine that I was happy to call my boss then and who to this day is someone I still consider a friend. I worked with him (notice I said with him and not for him) from 2011 to 2014. There are many things that made Howard a great leader, but what stood out the most is that he celebrated each win and took each loss with us. When we did lose, it wasn’t a harsh lecture, but rather a discussion on how the outcome might have been different. Howard would go to war with us and lead the charge. He was open to going to any meetings, discussing strategy, and helping with creative solutions to help us win the account. To me, that is what makes a true leader, not directing people, but doing it with them.

In November of 2018, when I was asked to take the position as Eastern Regional Manager for the Vernon Company, I wasn’t a leader from the start. That was a title I had to earn from my peers and the individuals I work alongside at Vernon. What was most important for me was to lead by example, not by being a “boss”. 

There are many qualities that make a good leader. The qualities that stand out the most, to me, are communication, understanding, patience, and the ability and willingness to work with the team. Those qualities have allowed me to build a solid rapport and trust with all 500 Vernon family members. The great thing about Vernon is anyone has the capacity to be a leader; and I’m grateful that we have plenty of them in our Vernon family. That’s the best thing about Vernon – we want everyone shine in their own way.

Do you agree? Take a moment and think about what you want and need in a leader and leave your thoughts and comments below.

A new way to meet.

The idea of a video conference call used to make me cringe. There are many things about it that are hard to get used to. Maybe you don’t feel like you look your best, your shirt isn’t the look you wanted to portray to your clients or your team. Maybe you are mildly interested in the meeting and would prefer to be able to tune out (you would never do that-I know) but, it could happen.

I am here to tell you, if you aren’t meeting face to face by video conference call- you are missing out!

I am part of a work group where we are constantly told, show up with video, no matter how you feel you look. Hair not washed, no makeup on- it really doesn’t matter.  Even though we say it, people are hesitant. You sit there on a call and while you get to see everyone else, you are also seeing yourself! Let’s be clear, we are our biggest critics and you are the only person that will notice.

Here is what you gain personally when you do a call by video:

  1. Face to face meetings
  2. The capturing of expression and body language
  3. The ability to smile at one another, or show you are really concerned without words
  4. Better flow of when to answer and less overtalking by the visual experience
  5. Be more engaged in the meeting

Efficiencies of the video call:

  1. The ability to quickly and easily share what you are talking about on the screen
  2. The ability to look things up while on the meeting and share them
  3. There are apps where can connect your software to your outlook calendar for easy scheduling

The bottom line, I don’t care what you look like today- the meeting isn’t shaped by weather or not you put makeup on, shaved, didn’t shave, or you put a hat on your head. What does make a difference is the deeper human connection and efficiency of the video call. Once you get used to doing them, you will feel cheated if you only get a phone call.

Here are some tips I use for a last-minute video call:

  1. Have a standard spot that you use. Jump on a video meeting by yourself and look for a nice background. Anything that looks cluttered-remove it. Is the lighting decent? Are you showing something that you don’t mind the world seeing? I like to look out the window when I work but the video view was of my door. I have a cart that I roll over to create the space I want so I am not compromising my workspace as I want it.
  2. Give yourself a quick refresher. I know I am going to see myself for the duration of the meeting and I feel better with a bit of lip gloss on. If I wore a sweatshirt, I throw a scarf on. If you work from home, change to a shirt that’s a better color for you. If you don’t, again, no one will notice but you.
  3. Don’t apologize for the way you look. You look great- think of the alternative and know the meeting will be better because you showed up and that’s what I really want.

Happy meeting!

Here are some links to free video conference calling apps that I have used and enjoyed:

https://www.freeconferencecall.com/

https://zoom.us/meetings

Don’t have a camera? No worries, you can do this from your cell phone. Or you can pick up an inexpensive camera at any major retailer starting at about $20:

https://www.target.com/p/logitech-c270-3-0mp-webcam—black–960-000694-/-/A-13252212

https://www.amazon.com/Hrayzan-Streaming-Microphone-110-Degree-Conferencing/dp/B07T3S1TCG/ref=sr_1_6?crid=2ILOK9WJACSEV&keywords=computer+video+camera&qid=1574434960&sprefix=computer+video%2Caps%2C210&sr=8-6

VERNON GRAPHICS SUPPORT & SERVICE

The graphics experts at Vernon Graphics handle all aspects of the company’s pressure sensitive products, including special quotes, order processing, advancing commissions and customer service requests

  • Answer questions concerning all aspects of Vernon Graphics sign sales including ship dates and commission.
  • Provides pricing of special materials and quantities
  • Handles all adjustments on Vernon Graphic orders including tracking, changes and cancellations.
  • Processes orders and advances commissions.
CUSTOMER SERVICE

Customer service serves an important role in managing orders. This department handles all inquiries and issues that might arise after an order is sent over to the supplier.

  • Checks on order delivery status
  • Handles order adjustments, changes or cancellations.
  • Manages the proof approval process.
ORDERING

This busy department ensures that orders were entered accurately, checks to see that all necessary files are included – like artwork – and gets the completed orders to the supplier within two hours on average. The order department also calculates the commission to be advanced to the Account Executive for each order.

  • Audit all orders
  • Advance all commissions
  • Handle artwork issues

“We’re very efficient in the Order Department ! We are responsible for calculating and paying commissions on orders. We also issue purchase orders and ensure that orders entered into our online order-entry system are forward to the supplier. And with Vernon’s recent investments in technology, it only takes an average of two hours to get the order to the supplier.” – Melissa Hobbs, Order Department

CREDIT

The professional staff of the credit department is responsible for all credit and collections activities. They establish credit limits for all customer accounts and with each new order, they verify credit before issuing purchase orders. They also handle specific credit inquiries, and manage all aspects of customer billing including invoicing the customer, accounts receivable and collections.

  • Establishes all credit policies.
  • Checks credit on all orders received.
  • Sends out invoices, statements and collection letters.
  • Oversees collection of past due accounts.

“The credit department team has six members with an average of 35 years of work experience and knowledge. We perform a variety of job responsibilities within the department. We begin the process by establishing customer credit limits, prepare customer invoices, handle billing issues, and oversee accounts receivable transactions including daily bank deposits and credit cards. We work closely with account executives to ensure that they know the status of their accounts. We also make any collection contacts by phone or email so you can sell more!” – Sandy Zeka, Credit

The Vernon Company is recognized as one of the largest and most successful promotional product firms in North America. Founded in 1902 by F.L. Vernon, we serve more than 40,000 customers from our Newton, Iowa corporate headquarters.

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