I reached into my archives for today’s topic. Why is it that with all the improved technology and organizing tools at our fingertips that most everyone that I speak to says that there just isn’t enough time in the day. It should be just the opposite. Right?

We should be golfing or going to the spa three afternoons a week, because we have accomplished so much!

Now I don’t know about you, but I would have a hard time finding the golf course or the spa, because it has been so long since I have been to either. Shame on me.

I am beginning to come around to the concept of making sure that I set aside some “me time” in order to avoid burn-out. If you are anything like me, this is a really tough thing.

As I sit here on a Friday morning, I am thinking about the vacation that I have coming in less than two weeks. This is my first real vacation in quite a while. Whew, vacations take a lot of planning! To be honest, I am not really spending any time planning the vacation however I am planning my work schedule leading up to the vacation and then also planning the time when I return from the vacation. Seems kind of funny, but this is what I am doing today!

The bottom line is that I hate the feeling that I do not have enough time to do what I need to get done. Why is that? Some recent analysis (it isn’t that hard to figure out) has proven to me that this feeling comes from spending inordinate amounts of time on things that are not your top priorities. I start every day with my list of things to do. I am very disciplined about this. I hope that you are as well because this is very important in business today. So far, so good…right?

This is where my strategy starts to go awry. At the end of every day (not until the end of the day) I realize that I was busy as can be, but I did not accomplish any of the things on my list. How can this be? I just told you that I am very disciplined. Well, it appears that I am disciplined until I walk into my office at work, until that first email that I was not expecting arrives, until the phone rings, until someone brings a problem to my desk, until…you get the point!

My disciplined approach was not disciplined enough. I have come to the realization that I need to set aside pre-defined time blocks. Small time blocks should be set for the less important things. The larger time blocks taking up most of the time, MUST be set aside for the things that will really make a difference! Seems simple, doesn’t it?

If anything on your list needs to get bumped from Tuesday to Wednesday to Thursd (does anyone ever do this?)…we must make sure that they only include the less important function or tasks.

Experience should be a great teacher for all of us! Common sense must prevail if we are to succeed. It is ironic, but sometimes we must all slow down to figure out how we can be more effective with our time.

My final thoughts for the day reveal some quick easy tips (for anyone) to follow to be more productive. Here is the scenario: I have one hour to kill, perhaps late on a Friday afternoon, and I am not sure how to make the best use of my time. What can I do?

Here are some things that will make a difference.

  • Order FREE Spec Samples for your customers. Many suppliers will produce these at NO COST.
  • Create a selection of flyers to send out weekly…use such headings as Exciting Trade Show Ideas, Hit ‘em straight with these Golf Promotions, Top Gifts for your SPECIAL customers, etc.
  • Make up some virtual spec samples for some of your key customers. Many suppliers offer these for FREE!
  • Order and Create embroidery tapes for your key customers so that you can produce some apparel samples as gifts.
  • Send out Thank You cards.

These are five simple things that can help you to increase your business today. Of course, you hold the key because you need to act.

Good luck!

The Vernon Company is recognized as one of the largest and most successful promotional product firms in North America. Founded in 1902 by F.L. Vernon, we serve more than 40,000 customers from our Newton, Iowa corporate headquarters.

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