What does it mean to you to be a good leader? Everyone has a different leadership style, usually ones that we have learned or the ones we respond best to. What is the right style for you? What style do you respond to the best? In my opinion, being a leader is not a title, and trust me there have been many managers that I have had that were not leaders. They were more of a driver, cracking a whip and telling others what to do without showing how or leading the way. They would often sit in their offices checking the numbers and would come out when you did something they deemed good and give you praise, only to remind you in the next sentence that you are only as good as your last deal. Does that sound familiar?

I learned a long time ago that I respond better to someone who will go out, roll up their sleeves, and do the dirty work with me. Someone that finds the way to motivate his or her team and is always is there to keep that motivation going. I remember my first “boss” who did this. Howard Toole, CEO of Rome Radio Partners in Rome, GA, is a mentor of mine that I was happy to call my boss then and who to this day is someone I still consider a friend. I worked with him (notice I said with him and not for him) from 2011 to 2014. There are many things that made Howard a great leader, but what stood out the most is that he celebrated each win and took each loss with us. When we did lose, it wasn’t a harsh lecture, but rather a discussion on how the outcome might have been different. Howard would go to war with us and lead the charge. He was open to going to any meetings, discussing strategy, and helping with creative solutions to help us win the account. To me, that is what makes a true leader, not directing people, but doing it with them.

In November of 2018, when I was asked to take the position as Eastern Regional Manager for the Vernon Company, I wasn’t a leader from the start. That was a title I had to earn from my peers and the individuals I work alongside at Vernon. What was most important for me was to lead by example, not by being a “boss”. 

There are many qualities that make a good leader. The qualities that stand out the most, to me, are communication, understanding, patience, and the ability and willingness to work with the team. Those qualities have allowed me to build a solid rapport and trust with all 500 Vernon family members. The great thing about Vernon is anyone has the capacity to be a leader; and I’m grateful that we have plenty of them in our Vernon family. That’s the best thing about Vernon – we want everyone shine in their own way.

Do you agree? Take a moment and think about what you want and need in a leader and leave your thoughts and comments below.

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The Vernon Company is recognized as one of the largest and most successful promotional product firms in North America. Founded in 1902 by F.L. Vernon, we serve more than 40,000 customers from our Newton, Iowa corporate headquarters.

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