• Gross Profit % is determined by taking the Sell Price minus the Cost of Goods and then Dividing by the Sell Price. For example: I sold an order for $1,000. The goods cost $600. The gross profit % on this order would be $400 divided by $1,000 or 40%.

The Vernon Company is recognized as one of the largest and most successful promotional product firms in North America. Founded in 1902 by F.L. Vernon, we serve more than 40,000 customers from our Newton, Iowa corporate headquarters.

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