Would you be willing to pay a bit more if you knew someone or something was befitting from your purchase? Would you choose to purchase a product from a business that made regular charitable contributions over one that did not? Would you like to get your brand on a product that’s known to be environmentally friendly? If you answered yes to any of these, then you’re not alone. More than 50% of us consider a brand’s social (responsibility) status when making business, employment, and purchasing decisions.
Business to business relationships are stronger when they share common principles. It’s easier to sell a product when you stand behind it not only in quality but in social responsibility. Brands that give back are more likely to fly off shelves than those that don’t. It’s the same concept as “Made in America”. People want to purchase products that are good for our economy so it’s important to communicate those brands and efforts; don’t make your customers look for the good, show it to them.
Promotional products are the perfect example of a business to business relationship. We work with suppliers and decorators to meet our customers’ needs. It’s equally as important to believe in the brands we do business with as well as the products we sell.
We’ve taught Millennials to recycle, be kind to the earth, and be charitable; so it comes as no surprise that as adults, they want to work for socially responsible companies. They prefer to work for businesses that participate in local humanitarian events, make regular donations, sell environmentally responsible products, and give their employees the opportunity to actively participate in altruistic events. We have instilled this giving mindset in Millennials, so it’s imperative to lead by example and give them the tools they need to be successful as our future leaders.
Trying to attract new employees? Make your social responsibility report available to the public. A sustainable company sells itself to potential employees and a social responsibility report can also be used as a sales tool to help your account executives acquire customer relationships. Remember, the only way to provide annual content is to make annual efforts; holding us accountable to DO GOOD all year.
We’ve all heard the definition of TEAM as “Together Everyone Achieves More” and that holds true in just about every aspect of life. Communities are brought together through partnerships that are formed for the “good” of a cause. For example, if an organization decided to hold a benefit, and they needed some logoed items, that would be an opportune time to partner with that organization to provide items at cost or as a donation. It’s likely that those companies that participate will end up listed as sponsors on one thing or another, building community partnerships.
Benefits and fundraisers are all around us so partnering with other socially responsible companies should be simple. Oftentimes, larger corporations can partner with smaller companies to achieve their common charitable goals by using their larger footprint to spread the word; businesses of all sizes CAN make a difference.
We’ve all been asked if we would like to “round up” at the register, right? Pay a bit more to feel good about our gasoline or soda purchases? Purposely choose the family meal deal just because $1 of every purchase is donated to St. Jude’s even if we don’t want that extra 2-liter? Life is busy so if we can give back a bit by simply purchasing a little something, shouldn’t we?
Want to feel good about your promo purchases? At Vernon, we make an effort to give back all year so it only makes sense that we partner with brands that give back too. Here are a few of our favorites: Hit’s AWS line; Sweda’s Basecamp line; Charles River Apparel’s Clothing for a Cause; PCNA’s Ecosmart line and PCNA’s Welly line.
Here’s a beautiful story of a ripple effect of kindness. The Salvation Army “exists to meet human need wherever, whenever, and however, they can”. But they wouldn’t be successful in their efforts to save the world without the generosity of humankind, and that kind of munificence can be found right here at Vernon. We have generous employees who take the initiative every year to collect donations (for the Salvation Army) on an Angel Tree and a Children’s Clothing Tree at the home office. Vernon employees open their hearts each year by filling the trees with toys and clothing, but this year they had a bit of help reaching their goals from a bunch of little artists in town who are making the world a better place by “using their creativity to be part of something bigger than themselves.” The students of the Art Junkie Studio create art year-round, which they typically donate as silent auction pieces for fundraisers and benefits. This year, they used 20% of their open house proceeds to purchase toys and clothing items for Vernon’s trees, helping them reach their goals of charitable donations for The Salvation Army.
Family members, teachers, and community supporters came out on a cold and rainy day to purchase paintings of “Fancy Goats” and cows named “Henrietta” not because they needed or wanted children’s paintings, but because they were proud to support the kids donating to charities, encouraged by Vernon, and powered by The Salvation Army.
Brands that give back are all around us, making the world a better place. Ask yourself, ask your customers, ask your employer, what can I-YOU-WE-do to give back? And…give back for the right reasons; because it feels good and it’s the right thing to do. Good employees, healthy business relationships, and an abundance of sales will be an effortless by-product of your DO GOOD deeds.