Building Today to Create Future Success in Promo

As we’ve all seen, world events can take a huge toll on your business. Recently some of the biggest effects have been seen leading from COVID. It’s easy to say, “I’ll wait for all of this to blow over” or “My client will come back with their orders when they’re ready.” But the real question is, “How can I build today to set up for success down the road?” The following are a couple of different ways to help with that, including utilizing PPE and social media.

Have you suddenly been thrown into the new and sometimes complex world of Personal Protective Equipment (PPE)? Many of us have had to learn to expand our perspectives and sometimes move beyond our comfort zone to offer clients an entirely new category of promo products. For some, who jumped on the bandwagon early or who already had experience selling to hospitals, clinics, and other medical professionals, this wasn’t a huge stretch. For the rest of us, however, we’ve had to rethink not only what we can sell right now, but who we are selling to. And the scary situation that we’re often faced with is, even if we get that order, is it a one-and-done?

One way to keep building your business is to look at those new PPE customers as a potential promo/apparel client with long term potential. After you have given them excellent service and competitive pricing, build on that. Similar to your current clients, you can send them a thank you as a way to show them appreciation for the business, but you can include a unique sample to show them the other side of the business you can help them with, making sure that they’re aware that the branding opportunities you can offer them are endless.

Now that so many businesses have been switching over to work from home and similar models, how do you plan on getting in front of new buyers? One suggestion is to start using social media to your advantage. Many local business groups and even municipalities have started hosting virtual town hall meetings. Joining in on these and then connecting with the attendees on social media (LinkedIn or similar) could be a new way to get in front of those businesses. After connecting with these new leads, you can easily message them and introduce yourself and share what you can do to help them. Beyond virtual meeting connections, use social media platforms as a resource for finding new leads that you think could be beneficial. Building these connections and then posting content to keep in front of the new potential clients can take time, but it is another tool to add to your arsenal to stay in front of clients in a world where emails are quickly overlooked.

Adding PPE clients to your regular business programs along with marketing yourself through social media are just a couple of ways you can continue to build for future success.

Why is Social Media Important in Sales

 

Being on social media has not only become part of the social norm, but we often use it to research companies, organizations, even people. We connect through social mediums more now than ever. We rely on social media to get information, discover new things and connect with people. It influences the way we interact, buy and sell.

With social media being integrated into our lives, we have the opportunity to reach others during every part of the day. When people wake up in the morning, they often check their phones. It’s also the last thing many do before going to bed. Whether our phones already had them downloaded when we received them or whether we downloaded them ourselves, we all have social media apps on our phones and are get notifications throughout the day on activity that pertains to us (unless we’ve changed our settings not to).

As sales professionals, social media has opened up a whole new world of networking options. Social Media gives us the opportunity to share with our network and the ability to reach millions. We are able to find new prospects, cultivate relationships and research company culture, discovering more about each other than ever before. It is a resource for networking and relationship building…but you only get out of it what you put in. You never know when one of your social media posts or a message to one of your contacts will turn into your next big account. If you aren’t on social media, you are missing out.

Some of the benefits of using social media for sales are:

  • It is less expensive than traditional advertising.
  • It can help to drive traffic to your website.
  • It enables you to monitor your online reputation.
  • You have the chance to get instant feedback from your customers and handle any problems that may arise.
  • Being on social media (& active on it) shows that you keep up with your industry.
  • Your message/content has the ability to reach more people than other methods of advertising.
  • It opens up the line of communication between you, your customers and prospective clients.
  • It allows you to nurture your current customer base.
  • It provides a place to forge a real relationship with prospective clients.
  • It gives you the opportunity to let others know who you are, bring humanity to your business.

Are you capitalizing on the opportunities that social media creates?

BIC Graphic Named 2016 Supplier of the Year

The Vernon Company recognized BIC Graphic with the 2016 Supplier of the Year Award during the company’s annual National Sales Meeting at the Renaissance Indian Wells in Indian Wells, California.

 
“This award is about partnership – and BIC Graphic is the true meaning of a partner. From the top down, they give every effort to support The Vernon Company,” said Vicki Palm, Director of Marketing. “Every member of their team works hard, day in and day out, to earn our business. Our account executives enjoy working with BIC Graphic, because they make it easy to do so. They offer proactive concepts and ideas on the front end and back that up with exceptional service and support.”

 
“Our whole team at BIC Graphic, from sales and marketing to customer service and manufacturing, was very excited and honored that our company was selected as Vernon’s Supplier of the Year,” said Denise Brune, National Account Manager at BIC Graphic. “It is a privilege to work with such professional reps and support teams. There is a real sense of family support at Vernon, and I am very happy to be a part of it. The backing that Vernon gives to their Preferred Suppliers is outstanding. Everyone is always willing to share pertinent information and develop strategies together to help grow the business. Working with Vernon is a true partnership relationship.”

 
The Supplier of the Year Award is given annually to the industry supplier that provides the best overall service to The Vernon Company and its customers. The award is based on important quality considerations, including product selection and quality, pricing, customer service, problem resolution and marketing support programs.

The Vernon Company is recognized as one of the largest and most successful promotional product firms in North America. Founded in 1902 by F.L. Vernon, we serve more than 40,000 customers from our Newton, Iowa corporate headquarters.

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